customer strategy

junio 28, 2017

Why Amazon and Ebay may not be the right places for your product

One of the biggest mistakes that product entrepreneurs make is to think that more distribution = success, when in reality what more distribution represents is that […]
marzo 14, 2017

Saponetti Case Study

By Nikki Self, Co-Owner of Saponetti Saponetti is Toronto’s only soap refill delivery service. Every day we help consumers make sustainable choices by providing a convenient […]
febrero 21, 2017

How to grow your product-based business with the power of referrals

A lot of businesses miss out on the power of testimonials and referrals. You may spend a ton of time on social media, but did you […]
febrero 2, 2017

The truth about product promotions (Free training)

THE TRUTH ABOUT PROMOTIONS – How often should I discount, if at all? – What are the rules to follow around promotions? – Will they decrease […]
diciembre 4, 2015

Goal setting success

LET’S BE HONEST… We have all written goals that we don’t execute.Hello? Eating better and exercising new years resolutions…I’m a business strategist, I do this for […]
octubre 24, 2015

WHY I’M «ALL BUSINESS» BUT I DON’T FORGET MY SPIRITUAL SIDE

  I’m a business coachsultant and I work with small businesses. I have 8 years of business education, I’m type A, super structured and help people […]
octubre 21, 2015

BEING A PUSHY TELEMARKETER HASN’T WORKED SINCE THE 80s

Last week I talked about how chasing clients is counterproductive, today I’m going to talk about intrusive tactics to communicate with potential clients and ask them […]
octubre 16, 2015

Are you chasing clients around?

    Im always surprised to see new and seasoned coaches and business owners are chasing people and convincing them to work with them, trying to […]