marzo 14, 2017
By Nikki Self, Co-Owner of Saponetti Saponetti is Toronto’s only soap refill delivery service. Every day we help consumers make sustainable choices by providing a convenient […]
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diciembre 4, 2015
LET’S BE HONEST… We have all written goals that we don’t execute.Hello? Eating better and exercising new years resolutions…I’m a business strategist, I do this for […]
octubre 21, 2015
Last week I talked about how chasing clients is counterproductive, today I’m going to talk about intrusive tactics to communicate with potential clients and ask them […]
junio 5, 2014
In this competitive world, customers can find options everywhere and with the rise of social media and super phones, they can get information anywhere and anytime. […]
mayo 29, 2014
This is my second post about insights from the book Selling is Human, I highly recommend it to everyone with a business, because as the […]
marzo 7, 2014
When we are planning our sales strategy for a business, we could tend to think that discounts are always positive because people like them and well […]
septiembre 6, 2013
What is more emotional than a baby seal? According to Wikipedia: Emotional branding is a term used within marketing communication that refers to the practice of […]
julio 2, 2013
For any business transaction or exchange of goods and services, there is a choice that needs to be made. The nature of the product/service influences the […]
abril 17, 2013
I really loved the initial Real beauty campagins that Dove launched, the ones that featured women of different shapes and sizes. Well, their new campaign is […]