mayo 29, 2014
This is my second post about insights from the book Selling is Human, I highly recommend it to everyone with a business, because as the […]
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mayo 22, 2014
I just finished reading this amazing book by Dan Pink: Selling is Human. I learned a lot from it and I will share my thoughts on […]
agosto 12, 2013
The most accurate definition of Branding Ive heard is: Brand is what happens in the mind of the consumers. So how can we influence that concept […]
julio 19, 2013
My past post was about key learnings from the book The Art of Choosing by Sheena Iyengar, this time I will share some specific tips from […]
julio 2, 2013
For any business transaction or exchange of goods and services, there is a choice that needs to be made. The nature of the product/service influences the […]
marzo 4, 2013
You surely have goals for your life; it could be on a personal, professional or entrepreneurial level. Then, you read somewhere that what can’t be measured […]
enero 22, 2013
There is one philosophy for quality control that we can apply to our personal and professional lives, and that is Kaizen, or continuous improvement. To apply […]
diciembre 16, 2012
Brand architecture is one of the biggest decisions made at the start of any company; it is a semi-permanent decision with a very large impact. First, […]