junio 13, 2014Published by Leyla Razeghi on junio 13, 2014Categories brand planning branding choices client consumer continuous improvement customer satisfaction customer service customer strategy entrepreneur indicators offerings opinions optimization strategyHow customer experience relates to satisfactionResearch has shown (Leaf Van Boven of the University of Colorado) that people derive more pleasure from buying experiences than buying products. What does that tell […]
mayo 9, 2014Published by Leyla Razeghi on mayo 9, 2014Categories strategyWhy low prices don’t always bring business success A common strategy for new businesses is to position their products or services as the cheapest ones in the market, thinking that this will help […]