agosto 12, 2013Published by Leyla Razeghi on agosto 12, 2013Categories brand definition brand image brand planning branding consumer continuous improvement indicators kpi marketing measurement opinions personal branding ROI start up viral500 Days of Summer and Branding: Expectations vs. RealityThe most accurate definition of Branding Ive heard is: Brand is what happens in the mind of the consumers. So how can we influence that concept […]
marzo 4, 2013Published by Leyla Razeghi on marzo 4, 2013Categories brand image brand planning branding entrepreneur indicators kaizen kpi measurement quality control ROI start up strategyMeasuring Success: Pick Your MetricsYou surely have goals for your life; it could be on a personal, professional or entrepreneurial level. Then, you read somewhere that what can’t be measured […]