octubre 26, 2015Published by Leyla Razeghi on octubre 26, 2015Categories brand image brand planning branding client consumer continuous improvement customer satisfaction customer service customer strategy efficiency entrepreneur indicators marketing sales strategySince when is «sales» a dirty word?THE «S» WORD Since when is «sales» a dirty word? If you have a business, don’t you want to make money? How can you make money […]
mayo 29, 2014Published by Leyla Razeghi on mayo 29, 2014Categories advertising customer satisfaction customer service customer strategy efficiency entrepreneur marketing offerings opinions optimization options ROI sales start up strategyKey Sales Tips from the book «Selling is Human» This is my second post about insights from the book Selling is Human, I highly recommend it to everyone with a business, because as the […]
mayo 22, 2014Published by Leyla Razeghi on mayo 22, 2014Categories brand planning branding choices client connections consumer continuous improvement entrepreneur indicators marketing measurement offerings online opinions optimization options packaged goods Productivity quality control ROI sales start up strategySelling is Human series: Why the customer is King and we are all in salesI just finished reading this amazing book by Dan Pink: Selling is Human. I learned a lot from it and I will share my thoughts on […]
mayo 9, 2014Published by Leyla Razeghi on mayo 9, 2014Categories strategyWhy low prices don’t always bring business success A common strategy for new businesses is to position their products or services as the cheapest ones in the market, thinking that this will help […]
julio 19, 2013Published by Leyla Razeghi on julio 19, 2013Categories brand planning choices client entrepreneur offerings optimization options Productivity ROI sales start upHow many choices should you offer to your clients?My past post was about key learnings from the book The Art of Choosing by Sheena Iyengar, this time I will share some specific tips from […]