Saponetti Case Study

By Nikki Self, Co-Owner of Saponetti

Saponetti is Toronto’s only soap refill delivery service. Every day we help consumers make sustainable choices by providing a convenient refill service for people who want to reduce their impact on the environment. Because we deliver to your door, we also help you save time, money and reduce waste. Our goal is to make zero-waste options an easy and obvious choice.

Our commitment is simple: To provide beautiful, sustainable choices toward a future that relies less and less on petrochemical products. Our business model is built on eliminating waste, preventing plastic from entering landfills and waterways. Like you, we are passionate about returning the environment to a greener era. That’s why our soaps are largely plant-derived, biodegradable, and either unscented or gorgeously scented – you choose what best suits your household.

For me, the best thing about working with Leyla has been the customized strategy sessions that have really helped to zero in on key areas where I have been feeling stuck and uncertain about how to proceed. In our sessions, Leyla helped me to develop strategies for pricing and costs, website and social media, as well as a marketing plan to reach households and businesses that are interested in sustainability. Now that I have a real, workable plan in place I feel confident about the next steps I need to take to grow my business.

Working with Leyla has been a great experience. She’s a super positive person and is genuinely interested in helping people, which is reflected in the level of care and attention she gives in our sessions. Leyla brings a lot of practical experience and knowledge about selling products and understands how to apply that information to create business strategies that work for online business platforms. Because she understands human behaviour she is able to filter through a lot of the issues to get to the essentials saving a lot of time and effort.