junio 28, 2017
One of the biggest mistakes that product entrepreneurs make is to think that more distribution = success, when in reality what more distribution represents is that […]
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marzo 14, 2017
By Nikki Self, Co-Owner of Saponetti Saponetti is Toronto’s only soap refill delivery service. Every day we help consumers make sustainable choices by providing a convenient […]
febrero 21, 2017
A lot of businesses miss out on the power of testimonials and referrals. You may spend a ton of time on social media, but did you […]
octubre 24, 2015
I’m a business coachsultant and I work with small businesses. I have 8 years of business education, I’m type A, super structured and help people […]
octubre 21, 2015
Last week I talked about how chasing clients is counterproductive, today I’m going to talk about intrusive tactics to communicate with potential clients and ask them […]
enero 19, 2015
Businesses focus on the traffic on their site, that is great, but a lot of them lose focus after that and don’t realize that potential customers […]
enero 9, 2015
Potential customers need to trust you before they buy from you; correction, they need to trust you even before they read your blog or watch your […]
junio 13, 2014
Research has shown (Leaf Van Boven of the University of Colorado) that people derive more pleasure from buying experiences than buying products. What does that tell […]
mayo 29, 2014
This is my second post about insights from the book Selling is Human, I highly recommend it to everyone with a business, because as the […]