junio 28, 2017
One of the biggest mistakes that product entrepreneurs make is to think that more distribution = success, when in reality what more distribution represents is that […]
- All
- advertising
- amazon
- boards
- brand arquitecture
- brand definition
- brand image
- brand planning
- branding
- business
- choices
- client
- connections
- consumer
- continuous improvement
- customer satisfaction
- customer service
- customer strategy
- dove
- ebay
- ecommerce
- efficiency
- entrepreneur
- etsy
- gut
- gut feeling
- handmade
- hipster
- indicators
- intuition
- kaizen
- kpi
- law of attraction
- marketing
- measurement
- meeting people
- mentoring
- natural
- networking
- offerings
- online
- opinions
- optimization
- options
- organic
- packaged goods
- personal branding
- platforms
- product
- product entrepreneur
- product maker
- Productivity
- products
- progress
- purpose
- quality control
- ROI
- sales
- shop local
- Sin categoría
- social media
- spirituality
- start up
- store
- store owner
- strategy
- TED
- Uncategorized
- viral
- you tube
marzo 14, 2017
By Nikki Self, Co-Owner of Saponetti Saponetti is Toronto’s only soap refill delivery service. Every day we help consumers make sustainable choices by providing a convenient […]
febrero 21, 2017
A lot of businesses miss out on the power of testimonials and referrals. You may spend a ton of time on social media, but did you […]
octubre 21, 2015
Last week I talked about how chasing clients is counterproductive, today I’m going to talk about intrusive tactics to communicate with potential clients and ask them […]
enero 19, 2015
Businesses focus on the traffic on their site, that is great, but a lot of them lose focus after that and don’t realize that potential customers […]
junio 13, 2014
Research has shown (Leaf Van Boven of the University of Colorado) that people derive more pleasure from buying experiences than buying products. What does that tell […]
mayo 29, 2014
This is my second post about insights from the book Selling is Human, I highly recommend it to everyone with a business, because as the […]
mayo 22, 2014
I just finished reading this amazing book by Dan Pink: Selling is Human. I learned a lot from it and I will share my thoughts on […]
marzo 7, 2014
When we are planning our sales strategy for a business, we could tend to think that discounts are always positive because people like them and well […]