febrero 21, 2017
A lot of businesses miss out on the power of testimonials and referrals. You may spend a ton of time on social media, but did you […]
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octubre 21, 2015
Last week I talked about how chasing clients is counterproductive, today I’m going to talk about intrusive tactics to communicate with potential clients and ask them […]
enero 19, 2015
Businesses focus on the traffic on their site, that is great, but a lot of them lose focus after that and don’t realize that potential customers […]
junio 13, 2014
Research has shown (Leaf Van Boven of the University of Colorado) that people derive more pleasure from buying experiences than buying products. What does that tell […]
mayo 29, 2014
This is my second post about insights from the book Selling is Human, I highly recommend it to everyone with a business, because as the […]
mayo 22, 2014
I just finished reading this amazing book by Dan Pink: Selling is Human. I learned a lot from it and I will share my thoughts on […]
enero 24, 2014
I am sure that we have all watched this video where a TED speaker shares his thoughts on why the bright future promised on TED talks […]
agosto 12, 2013
The most accurate definition of Branding Ive heard is: Brand is what happens in the mind of the consumers. So how can we influence that concept […]
abril 17, 2013
I really loved the initial Real beauty campagins that Dove launched, the ones that featured women of different shapes and sizes. Well, their new campaign is […]