junio 28, 2017
One of the biggest mistakes that product entrepreneurs make is to think that more distribution = success, when in reality what more distribution represents is that […]
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marzo 14, 2017
By Nikki Self, Co-Owner of Saponetti Saponetti is Toronto’s only soap refill delivery service. Every day we help consumers make sustainable choices by providing a convenient […]
febrero 21, 2017
A lot of businesses miss out on the power of testimonials and referrals. You may spend a ton of time on social media, but did you […]
febrero 2, 2017
THE TRUTH ABOUT PROMOTIONS – How often should I discount, if at all? – What are the rules to follow around promotions? – Will they decrease […]
mayo 22, 2014
I just finished reading this amazing book by Dan Pink: Selling is Human. I learned a lot from it and I will share my thoughts on […]
marzo 7, 2014
When we are planning our sales strategy for a business, we could tend to think that discounts are always positive because people like them and well […]
septiembre 6, 2013
What is more emotional than a baby seal? According to Wikipedia: Emotional branding is a term used within marketing communication that refers to the practice of […]