agosto 12, 2013Published by Leyla Razeghi on agosto 12, 2013Categories brand definition brand image brand planning branding consumer continuous improvement indicators kpi marketing measurement opinions personal branding ROI start up viral500 Days of Summer and Branding: Expectations vs. RealityThe most accurate definition of Branding Ive heard is: Brand is what happens in the mind of the consumers. So how can we influence that concept […]
julio 2, 2013Published by Leyla Razeghi on julio 2, 2013Categories advertising brand image brand planning branding client consumer marketing offerings optimization options personal branding ROI sales start up TEDThe art of choosing and its impact on business: Part IFor any business transaction or exchange of goods and services, there is a choice that needs to be made. The nature of the product/service influences the […]