Are you chasing clients around?
octubre 16, 2015WHY I’M «ALL BUSINESS» BUT I DON’T FORGET MY SPIRITUAL SIDE
octubre 24, 2015Last week I talked about how chasing clients is counterproductive, today I’m going to talk about intrusive tactics to communicate with potential clients and ask them for something (their time, their information or to take action).
Desperate attempts to reach out get you nowhere.
This week I received an email from a big webinar company asking me to chat on the phone with them after I already cancelled my service (offered me nothing) and I got 3 calls from someone about an event (that we had already chatted about). I didn’t get back to neither of them.
Desperate attempts to get business, get nowhere, so before asking for anything or reaching out to a potential client, there are 2 things that you need to think about:
1. Am I offering value?
It needs to be all about the customer: What’s in it for them?
2. Do I have permission?
If you’re asking for someone to spend more than 2 minutes in something, ask for their permission. You also need to reach out in the most non-intrusive way possible (which is generally email). A lot of people say «just call them» and I agree, but I think that you must text or email to book a call in order to avoid being inconvenient.
3. Do I have enough trust to ask for this?
If you request information from them or anything that requires them to make an effort and invest time, you need to have build rapport with them in advance by offering value and relationship building.
Follow these 3 rules and people will be more likely to hear you out an collaborate!
