mayo 22, 2014Published by Leyla Razeghi on mayo 22, 2014Categories brand planning branding choices client connections consumer continuous improvement entrepreneur indicators marketing measurement offerings online opinions optimization options packaged goods Productivity quality control ROI sales start up strategySelling is Human series: Why the customer is King and we are all in salesI just finished reading this amazing book by Dan Pink: Selling is Human. I learned a lot from it and I will share my thoughts on […]
julio 19, 2013Published by Leyla Razeghi on julio 19, 2013Categories brand planning choices client entrepreneur offerings optimization options Productivity ROI sales start upHow many choices should you offer to your clients?My past post was about key learnings from the book The Art of Choosing by Sheena Iyengar, this time I will share some specific tips from […]
julio 2, 2013Published by Leyla Razeghi on julio 2, 2013Categories advertising brand image brand planning branding client consumer marketing offerings optimization options personal branding ROI sales start up TEDThe art of choosing and its impact on business: Part IFor any business transaction or exchange of goods and services, there is a choice that needs to be made. The nature of the product/service influences the […]