enero 11, 2015
If you can only focus on one thing to grow your business, it has to be customer service! People demand personalized services that are made specifically […]
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enero 9, 2015
Potential customers need to trust you before they buy from you; correction, they need to trust you even before they read your blog or watch your […]
mayo 29, 2014
This is my second post about insights from the book Selling is Human, I highly recommend it to everyone with a business, because as the […]
mayo 22, 2014
I just finished reading this amazing book by Dan Pink: Selling is Human. I learned a lot from it and I will share my thoughts on […]
septiembre 6, 2013
What is more emotional than a baby seal? According to Wikipedia: Emotional branding is a term used within marketing communication that refers to the practice of […]
agosto 12, 2013
The most accurate definition of Branding Ive heard is: Brand is what happens in the mind of the consumers. So how can we influence that concept […]
julio 2, 2013
For any business transaction or exchange of goods and services, there is a choice that needs to be made. The nature of the product/service influences the […]
diciembre 16, 2012
Brand architecture is one of the biggest decisions made at the start of any company; it is a semi-permanent decision with a very large impact. First, […]