mayo 22, 2014Published by Leyla Razeghi on mayo 22, 2014Categories brand planning branding choices client connections consumer continuous improvement entrepreneur indicators marketing measurement offerings online opinions optimization options packaged goods Productivity quality control ROI sales start up strategySelling is Human series: Why the customer is King and we are all in salesI just finished reading this amazing book by Dan Pink: Selling is Human. I learned a lot from it and I will share my thoughts on […]
marzo 7, 2014Published by Leyla Razeghi on marzo 7, 2014Categories advertising branding choices client consumer continuous improvement efficiency indicators kpi online optimization options packaged goodsHow can promotions be bad for your businessWhen we are planning our sales strategy for a business, we could tend to think that discounts are always positive because people like them and well […]
julio 19, 2013Published by Leyla Razeghi on julio 19, 2013Categories brand planning choices client entrepreneur offerings optimization options Productivity ROI sales start upHow many choices should you offer to your clients?My past post was about key learnings from the book The Art of Choosing by Sheena Iyengar, this time I will share some specific tips from […]