diciembre 24, 2013
We have all been there, at work realizing that several people are working on the same project; or repeating tasks instead of using the work that […]
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septiembre 6, 2013
What is more emotional than a baby seal? According to Wikipedia: Emotional branding is a term used within marketing communication that refers to the practice of […]
agosto 12, 2013
The most accurate definition of Branding Ive heard is: Brand is what happens in the mind of the consumers. So how can we influence that concept […]
julio 2, 2013
For any business transaction or exchange of goods and services, there is a choice that needs to be made. The nature of the product/service influences the […]
abril 17, 2013
I really loved the initial Real beauty campagins that Dove launched, the ones that featured women of different shapes and sizes. Well, their new campaign is […]
marzo 4, 2013
You surely have goals for your life; it could be on a personal, professional or entrepreneurial level. Then, you read somewhere that what can’t be measured […]
diciembre 16, 2012
Brand architecture is one of the biggest decisions made at the start of any company; it is a semi-permanent decision with a very large impact. First, […]