Goal setting success
diciembre 4, 2015Cookie cutters are for dough, not for coaching
enero 18, 2016It is hard to show your best stuff to the world, to be entirely yourself and trust that what you have to say is indeed valuable and that people will like it. That you’ll be able to express with words the ideas that sounded great in your head and that people won’t think you sound crazy.
What is harder is what happens after.
What if you spend all this time perfecting your art and putting your ideas to words, but still no one wants to work with you?
Putting yourself out there with authenticity is vital, but if you’re not getting the right results, there is a missing link. The first thing you need to think about is that you need to generate content with a true positive purpose of being of service and sharing your «art» and that the right people will see it and connect with it.
Of those people who see it and connect with it, only a few will connect at such deep level that they want to know more about you and potentially work with you. For those people, is important that you give them that chance by having a Customer Attraction System
Customer Attraction System is my way of calling the classic «sales funnel», it’s the process that you take people through so they have the chance to «know, like and trust» you and potentially work with you. It’s a way of selling that is not «slimy» and that filters people through so only qualified clients get to work with you and you’re not wasting their time or yours.
A Customer Attraction System has a step where people self-select themselves as your Dream Client such as the language in your marketing and questionnaires. Then it has a step where people learn more about what you do: a «taste test» so they can decide if they want to work with you further and then it has different levels of service where people can select the one that works best for them.
