Selling is Human series: Why the customer is King and we are all in sales
I just finished reading this amazing book by Dan Pink: Selling is Human. I learned a lot from it and I will share my thoughts on the main points of the book. The book starts by explaining how business has been changed with the tools that are not available for customers to get informed. This […]
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Why low prices don’t always bring business success
A common strategy for new businesses is to position their products or services as the cheapest ones in the market, thinking that this will help them grow faster. The flaw in this plan is that the premise under this logic is that people only care about price when in reality, the truth is that […]
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What Business Strategy and the Law of Attraction have in common
There is a rule that is true for both the ones that believe in The Secret and the ones that believe that success is all about preparation (and for the ones who agree with both, of course!). The basis of the Law of Attraction is that you need a clear idea of what you […]
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