Quality through continous improvement: The Basics
There is one philosophy for quality control that we can apply to our personal and professional lives, and that is Kaizen, or continuous improvement. To apply Kaizen, we first have to understand that continuous improvement is not a series of steps, it’s a permanent cycle. It’s the revolutionary idea that we never stop changing and […]
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Brand Architecture: Why It Affects How Consumers Perceive Your Brand
Brand architecture is one of the biggest decisions made at the start of any company; it is a semi-permanent decision with a very large impact. First, on how your brands reputations influence, relate and impact each other, and second and most importantly, how customers view them. The two extremes that host a wide spectrum of […]
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