Why Dove’s latest campaign is not feminist at all


I really loved the initial Real beauty campagins that Dove launched, the ones that featured women of different shapes and sizes. Well, their new campaign is supposed to promote the same idea, but I find that it actually contradicts it. Dove hired a sketch artist to show that when a woman describes herself, she is […]


Read more

Measuring Success: Pick Your Metrics


You surely have goals for your life; it could be on a personal, professional or entrepreneurial level. Then, you read somewhere that what can’t be measured can’t be improved on this note, you decide to start measuring your success and improvement. Now, the important decision to make is what to measure The most common mistakes when […]


Read more