500 Days of Summer and Branding: Expectations vs. Reality
The most accurate definition of Branding Ive heard is: Brand is what happens in the mind of the consumers. So how can we influence that concept positively? A simple answer is: creating great products/services, while that answer is great and is right, it doesn’t help us figure out how to execute this succesfully. The concept […]
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How many choices should you offer to your clients?
My past post was about key learnings from the book The Art of Choosing by Sheena Iyengar, this time I will share some specific tips from the book for business owners on how to influence choice. Are you wondering what is the magic number of choices? or How do I organize the choices Here is […]
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The art of choosing and its impact on business: Part I
For any business transaction or exchange of goods and services, there is a choice that needs to be made. The nature of the product/service influences the psychology of the choice that needs to be made, but there are some principles that rule how we generally make choices. How can you use those principles to make […]
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