Quality through continous improvement: The Basics


There is one philosophy for quality control that we can apply to our personal and professional lives, and that is Kaizen, or continuous improvement. To apply Kaizen, we first have to understand that continuous improvement is not a series of steps, it’s a permanent cycle. It’s the revolutionary idea that we never stop changing and […]


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Brand Architecture: Why It Affects How Consumers Perceive Your Brand


Brand architecture is one of the biggest decisions made at the start of any company; it is a semi-permanent decision with a very large impact. First, on how your brands reputations influence, relate and impact each other, and second and most importantly, how customers view them. The two extremes that host a wide spectrum of […]


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How anonymity affects opinions posted online


Yesterday, as I browsed my YouTube account after a long absence, I noticed that all responses to my comments had something in common: they were all insults! And the nature of the video didn’t make any difference, since my comments were on topics as diverse as freedom of religion and Lady Gaga. And I am […]


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