Use process efficiency to save time, money and resources


We have all been there, at work realizing that several people are working on the same project; or repeating tasks instead of using the work that is already there; or as an entrepreneur, wondering if we could just finish our projects faster. How can we prevent this? The answer is process efficiency. Efficiency means to […]


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Terms and Conditions


TERMS AND CONDITIONS Currency Sales outside of Canada are billed in USD. Refund Policy All sales are final. We do not accept returns on products and our programs, including coaching are non-refundable. Installment Payment Policy We reserve the right to remove access to all groups, programs and materials should any automatic monthly payments decline. Recordings […]


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Emotional Marketing for products, services and people


What is more emotional than a baby seal? According to Wikipedia: Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer’s emotional state, needs and aspirations. While this is defining it as a type/option of branding, I personally believe that all good […]


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