I embrace change: From engineering student to corporate consultant to entrepreneur.
First big change:
In 2009 I moved from El Salvador to Canada after living in Latin America for 25 years. Yes, I just picked up and left...
Culture shock? Not really! I loved Canada's multiculturalism right away, and I worked hard to make a life for myself here.
Since then I have helped 100+ brands understand their market and find their dream clients for any product or service that you can think of: from jam to soap, to dog coats (yes, dog coats), to non-profit, to law firms, to clinics, to wine!
My other main area of expertise is process and task efficiency that I have applied to several small businesses and government agencies. All this experience helped me develop a system that helps my clients grow sustainably and efficiently.
Back in 2012, I had worked in Government Agencies, Corporate Consumer Goods and Consulting Firms for more than seven years. I enjoyed the work I got to do every day. But I started developing an idea and itch to do something different.
Why did I start my business?
I wanted to work with clients that I wanted to work with and truly commit to seeing them succeed. Plus, I've always truly believed that we are here to make a positive change in the world with our talents, and I wanted to be doing just that!
I'm committed to my client's success and I only work with businesses that align with my vision: helping businesses to grow sustainably and efficiently so they can make a bigger positive impact through their offerings.
We co-create your business model and a strategy with executable goals and simple actions steps. I help you create plans that work for YOU: Your Vision, Your Purpose, Your Business, Your Personality.
Working at some of the biggest corporations in consumer products and retail and consulting for not-for-profits and entrepreneurs, I know retail industry secrets, plus theories from engineering and my master’s studies in strategy and innovation. I apply all of this knowledge and experience to develop business plans that work.